Privacy policy

Alefia World Pty Ltd (ABN 37 668 951 068) trading as Alefia World ("we", "us", “our” or the "Company") is committed to dealing with your personal information and maintaining your privacy in a responsible manner and in accordance with relevant legislation. This privacy policy ("Privacy Policy") describes how we manage personal information and safeguard privacy.
This Privacy Policy forms part of, and is subject to the provisions of, our Website Terms of Use (located at https://alefiaworld.com/policies/terms-of-service).

  • Types of personal information we collect and hold

    1. Personal information is any information or an opinion about an identified individual, or an individual who is reasonably identifiable. The types of personal information that we collect and hold include your:

      1. name and date of birth;

      2. residential and business postal addresses, telephone/mobile/fax numbers and email addresses;

      3. bank account and/or credit card details for agreed billing purposes;

      4. any information that you provided to us by you during your account creation process or added to your user profile;

      5. preferences and password for using this website and your computer and connection information; and

      6. any information that you otherwise share with us, including the products you have purchased from us.

  • How we may collect your personal information

        1. We only collect personal information that we consider necessary or desirable for us to conduct our business.

        2. We may collect personal information about you when you:

          1. use our website, including (without limitation) when you or a third party:

            1. create a user account;

            2. add information to your user profile;

            3. purchase any products and/or services through this website;

            4. add reviews, forum or chat room messages or comments in any elements of our website that permit user-generated content;

            5. register for access to premium content or request certain premium features; or

            6. complete an online contact form to contact us;

          2. provide information to us by telephone or through marketing or competition application forms; or

          3. send us an email or other communication.

        3. Our website may also collect Internet Protocol (“IP”) addresses. IP addresses are assigned to computers on the internet to uniquely identify them within the global network. We collect and manage IP addresses as part of the service of providing internet session management and for security purposes. We may also collect and use web log, computer and connection information for security purposes and to help prevent and detect any misuse of, or fraudulent activities involving, our website.

  • Cookies

        1. Our website uses “cookies” to help personalise your online experience. A cookie is a text file or a packet of information that is placed on your hard disk by a web page server to identify and interact more effectively with your device. There are two types of cookies that may be used: a persistent cookie and a session cookie. A persistent cookie is entered by your web browser into the “cookies” folder on your device and remains in that folder after you close your browser, and may be used by your browser on subsequent visits to this website. A session cookie is held temporarily in your device’s memory and disappears after you close your browser or shut down your device. Cookies cannot be used to run programs. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. In some cases, cookies may collect and store personal information about you. The Company extends the same privacy protection to your personal information, whether gathered via cookies or from other sources.

        2. You can configure your internet browser to accept all cookies, reject all cookies or notify you when a cookie is sent. Please refer to your internet browser’s instructions to learn more about these functions. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience all features of our website.

        3. Our website uses cookies in order to:

          1. remember your preferences for using our website;

          2. manage the signup process when you create an account with us;

          3. recognise you as logged in while you remain so. This avoids your having to log in again every time you visit a new page;

          4. facilitate e-commerce transactions, to ensure that your order is remembered between pages during the checkout process;

          5. show relevant notifications to you (eg, notifications that are relevant only to users who have, or have not, created an account or subscribed to newsletters or email or other subscription services); and

          6. remember details of data that you choose to submit to us (eg, through online contact forms or by way of comments, forum posts, chat room messages, reviews, ratings, etc).

        4. Many of these cookies are removed or cleared when you log out but some may remain so that your preferences are remembered for future sessions.

        5. In some cases, third parties may place cookies through our website. For example:

          1. Google Analytics may use cookies to obtain de-identified data about how long users spend on this website and the pages that they visit;

          2. Google AdSense may use cookies to serve more relevant advertisements across the web and limit the number of times that a particular advertisement is shown to you; and

          3. third party social media applications (eg, Meta, Twitter, LinkedIn, Pinterest, YouTube, Instagram, etc) may use cookies in order to facilitate various social media buttons and/or plugins on our website.

  • How we may use your personal information

      1. Your personal information may be used in order to:

        1. verify your identity;

        2. assist you to place orders through our website;

        3. process any purchases of products that you may make through our website, including charging, billing and collecting debts and shipment of products to you;

        4. make changes to your account;

        5. respond to any queries or feedback that you may have;

        6. conduct appropriate checks for credit-worthiness and for fraud;

        7. prevent and detect any misuse of, or fraudulent activities involving, our website;

        8. conduct research and development in respect of our products;

        9. gain an understanding of your information and communication needs or obtain your feedback or views about our products in order for us to improve them; 

        10. maintain and develop our business systems and infrastructure, including testing and upgrading of these systems; and/or

        11. notify you about products and services that we think may be of interest to you, including via direct marketing and remarketing,

    and for any other purpose reasonably considered necessary or desirable by the Company in relation to the operation of our business.

    1. From time to time we may email you with news, information and offers relating to our own products/services or those of selected partners. Your personal information may also be collected so that we can promote and market products and services to you (including via direct marketing and remarketing). This is to keep you informed of products, services, and special offers we believe you will find valuable. If you would prefer not to receive promotional or other material from us, please let us know and we will respect your request. You can unsubscribe from such communications at any time if you choose.

  • When we may disclose your personal information

      1. In order to deliver products or services to you or for the purposes set out above, we may disclose your personal information to organisations outside the Company including for the following purposes:

        1. customer enquiries;

        2. mailing systems;

        3. billing and debt-recovery functions;

        4. information technology services;

        5. marketing, telemarketing and sales services;

        6. market research; and

        7. website usage analysis.

    In addition, we may disclose your personal information to:

    1. your authorised representatives or legal advisers (when requested by you to do so);

    2. credit-reporting and fraud-checking agencies;

    3. credit providers (for credit-related purposes such as creditworthiness, credit rating, credit provision and financing);

    4. our professional advisers, including our accountants, auditors and lawyers;

    5. government and regulatory authorities and other organisations, as required or authorised by law;

    6. organisations who manage our business strategies, including those involved in a transfer/sale of all or part of our assets or business (including accounts and trade receivables) and those involved in managing our business risk and funding functions; and

    7. the police or other appropriate persons where your communication suggests possible illegal activity or harm to others.

  • Your data protection rights

        1. You have the following data protection rights:

          1. the right to access – you have the right to request copies of your personal information. Subject to applicable legislation, we may be entitled to charge you for the reasonable costs of retrieving, providing, and correcting personal information;

          2. the right to rectification – you have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete any information you believe is incomplete;

          3. the right to erasure – you have the right to request that we erase your personal information, under certain conditions;

          4. the right to restrict processing – you have the right to request that we restrict the processing of your personal data, under certain conditions;

          5. the right to object to processing – you have the right to object to us processing your personal data, under certain conditions; and

          6. the right to data portability – you have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

        2. If you make a request, we will respond within one month. If you would like to exercise any of these rights, please contact our Data Protection Officer at info@alefiaworld.com.

        3. In some cases, we may refuse to give you access to or disclose personal information that we hold about you. This may include circumstances where giving you access or disclosing the information would:

          1. be unlawful (e.g., where a record that contains personal information is subject to a claim for legal professional privilege);

          2. have an unreasonable impact on another person’s privacy; 

          3. prejudice an investigation of unlawful activity; or

          4. if the personal information relates to existing or anticipated legal proceedings, and the information would not be accessible by the process of discovery in those proceedings.

        4. If we refuse to give you access to your personal information, we will provide you with reasons for our refusal, except in circumstances where it would be unreasonable to do so, considering the grounds for refusal.

        5. If you would like more information about the way we manage personal information that we hold about you, or are concerned that we may have breached your privacy, please contact us by email to info@alefiaworld.com.

  • Storage and security of your personal information 

        1. We are committed to maintaining the confidentiality of the information that you provide us and we will take all reasonable precautions to protect your personal information from unauthorised use or alteration. 

        2. We will keep your personal information for a period of at least 7 years after your last interaction with us.

  • Third party websites

        1. You may click-through to third party websites from this website, in which case we recommend that you refer to the privacy statement of the websites you visit. This Privacy Policy applies to this website only and the Company assumes no responsibility for the content of any third party websites.

        2. We may use the Google AdWords and/or Meta re-marketing services to advertise on third party websites to you based upon your activity on this website. This allows us to tailor our marketing to better suit your needs and to only display advertisements that are relevant to you. Such advertising may be displayed on a Google search results page or a website in the Google Display Network or inside Meta. Google and Meta may use cookies and/or pixel tags to achieve this. Any data so collected by Google and/or Meta will be used in accordance with their own respective privacy policies. None of your personal Google and/or Meta information is reported to us.

        3. You can set preferences for how Google advertises to you using the Google Ads Settings page (https://www.google.com/settings/ads). Meta has enabled an AdChoices link that enables you to opt out of targeted advertising.

  • Effective date and Changes to this Privacy Policy 

      1. This Privacy Policy applies from the effective date stated below. We may change this Privacy Policy at any time. Notification of any changes will be advised by posting an updated version of this Privacy Policy to our website or sending the new Privacy Policy to you and the changes will apply from the date of publication or receipt of the revised Privacy Policy.